Who to Send Authors Media Kit to for Interview/reviews

What's in your media kit?

If you're a self-publisher, you demand a media kit that works for your particular books.  Let'south expect at what goes into a media kit for indie authors and poets.

Self-Publishers! Does your media kit get the chore washed? If the reply is no, you're not alone. Upon conducting an honest review of their media kits, virtually authors find that their promotional parcel is non actually promoting them very well at all.

Authors struggle to respond ii critical questions about our media kits:

1. What in the world practise I put in it?

2. How am I supposed to use information technology?

If yous've struggled to answer either of those questions when assembling your media kit, we have iii easy steps to help you put together a media kit that rocks!

What Exercise I Put In the Media Kit?

Unlike nigh of your marketing materials, your media kit is non geared to potential readers, but to potential interviewers and book retailers. You need to tell them why this book matters to them. Will it bring readers to a blogger in an interview or review? Volition people flock to a shop to selection upwards a copy or meet the author? Consider it more like a business presentation for potential investors than a push for new readers.

A digital version (preferably a PDF) is perfect for sending on the web. A printed version is still necessary, notwithstanding, for local bookstores and live meetings and events. Keep a few printed copies in your car, purse, briefcase, etc. considering you never know when y'all'll see someone and want to share.

Include:

• Professional Bio. Don't forget to include contact information.
• Author Pic. Preferably, this should be a professional person-looking headshot.
• Book Info. If you lot're promoting a recent title, have a folio of information about the book. Info should include the bones info needed for a person to find the publication in a bookstore or on Amazon.com, like the full title, your proper noun, publisher, appointment published, and ISBN. If possible, include a picture of the cover to add visual interest, even if information technology's only a black and white photocopy. Volume information pages could as well include reviews and endorsements, press releases, and ordering information. E'er include contact information on every page.
• Other Publicity Information. If you lot're promoting your full general writing services rather than a specific book or books, then yous could include testimonials from satisfied clients, a list of by clients, media appearances, a list of your pieces and where they were published, perhaps even a few samples.
• Bookmarks & Postcards. Information technology'south hard to determine the effectiveness of flyers and bookmarks they are useful conversation starters, at minimum. Typically, they will have a book cover on 1 side, brief data most the book on the other. Writers promoting themselves in general (rather than a specific book) might want to include a photograph of themselves instead.
• It is a good thought to put this information onto CD and keep information technology on your computer/laptop/iPad/Mobile device in a file then that you have information technology all at hand when you want to  share the data. It looks so much more professional if your author printing kit is cracking and together.

Write your Writer Bio in the Third Person

Walk the line betwixt modesty and honesty, trying to answer the following questions:

• Where were yous born?
• When did you lot kickoff writing?
• What was your early inspiration?
• Practise you have educational or professional feel in writing (exterior of publishing your book)?
• What other books take you lot written (if any)?
• How has your life affected your writing vox?

Author Q&A

Prepare a list of commonly asked questions about your book (but know that you'll probably nevertheless exist asked a lot of the aforementioned questions in interviews!). Utilize this tool as a means for sharing additional info about yourself and your book that's non already in your summary, excerpts or bio. Here are a few sample questions to get started:

• Where did you become the thought for this book?
• What traits and other tidbits practise you share with your chief character?
• Did any of your inspiration for this book originate in your real life experiences?
• What made you lot decide to self-publish?
• Are there any specific authors whose writing styles or field of study affair inspired your book?
• Practise you have another projection in the works? If then, what is it?
• When you self publish, do you exercise it all yourself?  (Be generous with credit, information technology comes back to y'all.)

Press Release Must Reply Questions about Your Book

In an later mail service we'll discuss press releases, which will give you some added guidance. For now, remember that a release for a media kit should focus on the unveiling of your new work.

• What's your book almost?
• What's your writing background?
• Why should someone want to read your book in detail?
• Who volition similar your book? If you are a new writer, it could be a good idea to name a few well known writers who write in the aforementioned genre, ie "If you like courtroom dramas like John Grisham, Linda Fairstein and Steve Martino you volition probably savour my book."
• Where tin can a person discover a copy of your book?
• What do you have to say about your book/writing feel? (Always include quotes!)
• Where tin can a reader observe more information well-nigh you, the author?
• You tin can post two or three got reviews yous got specially if they are from reputable sources.

Inquire Yourself Why is your Book Relevant

This is the MOST Of import question you need to answer in your media kit. Our friend @JohnBetcher shared his media kit with the states, and he made the smart motion of devoting a page of his media kit to this topic. The fact is, there are millions of books out there — what makes yours different?What specifically makes it chronicle to potential interviewers and book retailers?

Here are some questions to ask yourself when writing near the relevancy of your book:

• Does your book take place in a specific region that would make people take an interest?
• Do you lot comprehend a topic/subject matter that a lot of people tin easily relate to?
• Does your book shed light on a different perspective of a mutual issue?
• Practice you take specific feel/expertise on a topic discussed in your book?
• Is there a certain aspect of your author feel that makes the book interesting?
• Practice you lot, the writer, accept a unique background different from most authors?

If you lot sit and answer each of the above questions, you should have no bug compiling the essential components of your media kit. Keep answers short and to the indicate.

How Practise I Use It?

Keep it updated.

In one case you have put together your media kit with the in a higher place items, you must keep it updated! Make time in your busy schedule to look over it oftentimes (at least once a calendar month for the showtime six months or so after your book launch). Update information technology more than often if yous have exciting news to share.

For example, if you go a new review from a popular blogger, add together it to your media kit right away. If your eBook sales soar, write a new press release. If you receive an award or accolade for your piece of work, past all ways add it to the credentials in your bio.

Essentially, if your media kit is doing its task, you should be updating it all the time!

Take information technology gear up.

Just like an old Western gunslinger, you should be fix to draw out your media kit on a moment's notice. That ways not only having a digital version prepared to attach in an email, but a printed version that can be dropped in the mail or handed out in person.

If yous exercise get a request for a printed media kit, be sure that you impress information technology on a good printer, on proficient paper. For mailings, yous should also print a dainty label and use a full size envelope so you don't have to fold anything.

Remember of sending out your media kit like sending out a resume for a job. You desire to come beyond as professional as possible, and then spring for printing at an office supply store and put your best foot forward.

Once y'all perfect one media kit…motion on to the next one!

With each new book your release, you should create a new media kit with specific details on your new title. Pretty shortly, you lot'll have a fleet of publicists waiting in the wings to dive in when you need them and promote your books.

What nigh you lot? What's in your media kit? Done anything especially useful in getting attention. Permit us know in the comments below.

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Source: https://selfpublishingadvice.org/reaching-readers-3-media-kit-for-self-publishers/

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